Personal growth occurs through deep interpretive reflection. At times, due to various circumstances, we find it difficult to engage in this constant interpretation, and it is therefore equally difficult for us to devise actions that will make this process of becoming who we are as natural as possible. Obstacles arise along the way (or at least that is how we see them) that temporarily limit us. In other words, obstacles emerge that interrupt this normal process of personal development.

Since we are unable to overcome these breakdowns (and sometimes cannot even identify them), we find ourselves forced to resort to stereotypical, quick external solutions, rather than asking for help in a way that allows us to discover and generate solutions specific to our own particular interpretation of the problem. In other words, we need to be guided to change the way we see things, because it may well be that the impasse we face stems precisely from that particular way of viewing the world. Coaching addresses this: not by providing a predetermined solution, but by guiding the coachee to rethink and reinterpret their problem in a different way—to make sense of reality in a more powerful way that helps eliminate the frustration caused precisely by the way we see and interpret reality.

Coaching is, at once, a practice, an art, a discipline, and a methodology that draws on a set of linguistic, emotional, and physical tools to unlock a person’s life framework, with the aim of helping them see beyond what that framework allows. The coach is not the custodian of the truth. There is no such thing as the truth. The coach simply lends the coachee their perspective and interpretive framework so that the coachee can make more sense of their current situation and thus move forward in shaping their own life journey.